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What is the Role of an Interior Decorator and Why Hire One?

Modern Home

An Overview of an Interior Decorator’s Job

It’s common for people to be uncertain about the role of an interior decorator. It’s frequently perceived that we will make multiple suggestions to remodel or go above and beyond your budget. There is also frequently confusion between the roles of a decorator, designer and architect. With this article, we aim to clear up any confusion and put any misconceptions to rest.

According to the Design Institute of Australia, an interior decorator is someone who will “plan and prepare building interiors for effective use with particular emphasis on furnishings, finishes and aesthetic presentation.”

DIA goes on to say a decorator is someone who’s going to work directly with a client rather than a building professional. There’s a sense of personalisation and customisation with the services offered by an interior decorator. It is a client-centric process where the person who will be living in the home or using the commercial space is the one guiding each step of the decorating journey.

The Queensland Interior Decorators Association (QIDA) is a professional organisation to which Rochele Decorating belongs. QIDA describes its members as being very skilled individuals who can assist clients with a wide range of both residential and commercial design projects.

The role of a QIDA decorator is to take into account a variety of factors including clients’ needs, tastes, lifestyle and budget to create spaces that are not only beautiful but also functional. A decorator works closely with clients to bring together a variety of design elements including colour, texture, fabrics, accessories, lighting and spatial planning.

The ultimate goal is creating a space that’s not only visually appealing and cohesive but is also in-line with client expectations and well-suited to their lifestyle.

Living Room

Why Hire an Interior Decorator?

Since the goal of an interior decorator should always be to cultivate and maintain the client’s’ personal style and wishes, a frequent question we hear is why hire an interior designer to design your home?

There are some benefits to hiring an interior designer

Clients frequently have difficulty identifying or expressing their personal style. It is our job to help you discover your unique style and ways of expressing it through interior design. We help you uncover colours, patterns and pieces you will love having in your home or work environment. We help guide you to find pieces for your home that will formulate a coherent style that is unique to your individual style and essence.

Many are hesitant to hire an interior designer due to perceived cost. They worry our services will be out of their reach in terms of budget. We offer affordable services that can save you money. Our knowledge and expertise help you avoid potentially expensive mistakes that will need to be remedied in the future. We can also help you stay within your predetermined budget. Staying within our you budget and financial comfort zone is an incredibly important aspect of our job as decorators.

We have access to resources that aren’t available to the public in most cases. We can connect you with the very best in finishes, furnishings, art and more, much of which is “to the trade,” meaning only professional decorators can introduce these products to clients. When you work with a decorator, you may discover products you would not have have dreamed of if you were trying to do it yourself.

Along with helping you stay on budget, it is always our goal to keep projects within a specified timeline. The process of decorating a room or an entire home or commercial space can be time-consuming. A decorator will ensure you can complete the project on-time, without interrupting the rest of your life.

An interior decorator is someone who’s able to bring knowledge of the most progressive and timeless designs and colour concepts. We can combine that sense of cutting edge design with timeless elements and artistic inspiration. Excellent decorating allows us to help you create a space that will feel fresh and modern for years to come, and perhaps inspire you to make choices that would have been previously outside your comfort zone.

An interior decorator can help you highlight the architectural beauty of a space and draw attention to the strongest features. We also minimise the appearance of the less sightly elements of a room and make small spaces appear larger. Size doesn’t matter as all spaces deserve to look brilliant. An interior decorator can also make a small space glamouress, functional and inviting.

Decorators have a strong eye for detail. They are going to put their focus on not only the broader elements of a room’s design but also the small touches that elevate a room from the mundane to the exceptional. Layering with accessories is what turns a beautiful room into an exceptional space.


The Process

Many prospective clients are uncertain about the decorating process. Each client is unique and we approach every project with this in mind. The process is fun, creative and inspirational. The general process is as follows:

  • Consultation: For us this is the most important part of the design process because it is the point where we first get to know you. During this time, we want you to share as much as possible with us about your taste, your preferences, your budget, the scope of the project and your desired outcome. You can feel free to share images that inspire you and let us know how you envision your dream home or office. This is our opportunity to connect with you as our client, and what we learn during our consultation is going to guide the decorating process.
  • Photos: The next step in the process is centred more on the technicalities. We’ll use this as an opportunity to photograph the rooms we’ll be decorating. We will also take measurements.
  • Floor and Space Plans: Once we know what you want out of your space and the areas measurements, we’ll begin working on floorplans and a basic overview. This is primarily in terms of furnishings and placement. We can create several different layout options for you to select from.
  • Concept and Presentation: This is really where the creativity and excitement of the design process begins. Using the information we gathered during the consultation, we’ll create a general design concept including elements like overall style, colours, flooring and finishes. We’ll put our concept together into a presentation that will provide you with an in-depth look at how we suggest decorating the space. We’ll bring together various elements including pictures, drawings and renderings, and colour and product samples so that you’ll have a clear image of the design concept. You’ll then have the opportunity to either approve the entire project, make suggestions or changes, or alter the direction of the concept altogether.
  • Product Selection and Ordering: Once we are all on the same page, we’ll then select and order specific products. We’ll introduce you to our sources including to the trade vendors and we’ll also work as a liaison between you and the vendors and other professionals that may be working with us on the project. This step of the process may involve shopping and visiting showrooms together if you prefer.
  • Installation: This is the point in the project where our vision and creativity takes form. We’ll oversee the installation of everything from paint to soft furnishings and ensure the final product is perfection.

Keep in mind that the process is flexible to meet the needs of each project. We will accommodate your working style and requests.


Specific Services Provided by an Interior Decorator

Rochele Decorating is comprised of industry veterans; allowing us to bring together distinctive strengths and perspectives to collaborate on a range of projects. Projects range in size and scale, from simple colour selection to large-scale office redesign.

Services include:

Colour Consultation

One of our many areas of expertise is colour consultation. Choosing colours can be an intimidating prospect for homeowners. They’re not only unsure of what colours they prefer, but there are other considerations. We’ll consider factors like how colours are going to work with one another and the impact colour has on the perceived size of the room. Colour consultation is not just for the interior of a home—we can also work to create the ideal colour concept for a home’s exterior. For this we take into consideration the surroundings of the home, lighting, neighbours’ colour choices and environmental elements.

When you work with a professional designer on a colour consultation, it includes the provision of colour charts and samples from a variety of manufacturers. You’ll also have access to electronic representations demonstrating how a colour concept will look in the room and recommendations regarding how colour impacts light, architectural elements, and overall design. During the colour consultation process, you will receive documentation of the paint colours used, to have it handy if you need touch-ups or a refresh.

Decorating and Property Styling

A decorating project can be as large and comprehensive or relatively small. We are unique decorating firm because we offer a variety of package options that can be customised to suit diverse spaces and budgets. Some of the many aspects of the decorating process include the selection of fixtures, including lighting and plumbing, surface materials, flooring, furniture, artwork, soft furnishings and accessories.

Along with full-scale interior decorating services listed above, we also offer property styling. Property styling is used by homeowners planning to sell their home. They are seeking an objective opinion as to the best way to decorate their home to appeal to potential buyers. Property styling can refer to a variety of consultation services including decluttering and rearranging existing items within a room or a home. It can also refer to making suggestions as to minor improvements that could improve the value of a home. Property styling can also encompass renting furnishings and art during the process of selling a home.


Art is a key piece of the decorating puzzle, and an interior decorator can be used as your source for either commissioned, customised art or as a means to purchase from an artist or gallery.

Commissioning art can be an exciting prospect for clients. It allows for the creation of a piece that’s not only one-of-a-kind but is also tailored to fit perfectly within a space and alongside a larger design concept. At Rochele Decorating, we have an in-house artist who can work with you through each step of the commission process to create a piece that’s going to reflect your style and home.

Outdooring Living

How to Select and Work with an Interior Decorator

It may seem overwhelming to work with an interior decorator. Of course, you want to make the right choice and find someone whose style and methods work well with your own. How do you choose the right person or design firm?

  • Before you start the process of hiring the ideal interior decorator, begin by having a clear idea of the scope of your project. This may change in the future, but it is important to have a general idea of your needs, budget and timeline.
  • Consider meeting with potential decorators before hiring someone to see if your personalities and overall decorating preferences are synergetic.
  • When creating a shortlist of potential decorators, think about their level of experience, their network of potential vendors, their past work, portfolio, and references. Consider if they belong to any professional organisations and if this is important to you.
  • When you embark on the hiring process, get a feel for the potential decorator’s balance of listening to your desires and offering opinions. Of course you want a decorator with professional opinions and creative insights, but you also want to work with someone who’s going to take the time to understand your goals as the client.
  • When you hire a decorator, try to have all decision-makers present at the initial consultation. It is important for your decorator to hear the input of everyone who’s part of the decision-making process to avoid potential conflict. For example, both spouses should try to be present at a consultation so they can each provide their input. The decorator can then work to find a sense of balance and harmony between each of them.

When you begin working with a decorator always be vocal about your wishes. Don’t be afraid to express your opinions, but at the same time, be open to considering new possibilities. Finding this balance is what makes for the best design projects. Come into the process with clear communication and an open mind for the best experience.

Ultimately an interior decorator can become your greatest resource in your quest to create the home or the space of your dreams. From fine-tuning the details to shopping for the perfect natural stone or light fixtures for a home, a professional interior decorator can bring together all of the dreams you have for your home. An interior decorator will also ensure it is attainable and realistic, and stay within your budget. Interior decorators help you unleash the full potential and beauty of your home or office.

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